Empathetic technical writer focused on making complex technological topics and instructions clear, consistent, and user-friendly. I work with developers, technicians, and other subject-matter experts to create documentation that supports users from initial experience to long-term adoption.
Below are a few projects with Red Hat.
Audience: Red Hat Enterprise Linux users
Goal: Explain the differences between ARM and x86 processors, their varying use cases, and why the user should choose Red Hat Enterprise Linux (RHEL) for ARM use cases.
My role: Research ARM and x86 processors, set the article’s goals and content outline, and write the article, consulting SMEs on the information included and its overall correctness and clarity. Perform search-engine optimization to ensure those searching the topic can find it easily. Monitor page performance periodically and adjust as needed to improve.
Impact: Article ranked high for search, bringing new users to the site and directing them to additional Red Hat information and resources.
Audience: General topic searchers, Red Hat users
Goal: Explain IaaS, PaaS, and SaaS as concepts, the differences between each, examples, and how they work. Give examples of each type of service that Red Hat offers and why the reader should feel confident choosing them.
My role: Set overall goals for the article and determine article structure. Research and clearly explain each type of service, the Red Hat options available for consideration, and what makes Red Hat a great choice. Consult SMEs as needed for questions. Perform SEO on the article to make sure it’s easy to find. Monitor page performance periodically and adjust as needed to improve.
Impact: Article performed well perennially, bringing new users to the site and directing them to additional Red Hat information and resources.
Audience: General topic searchers, Red Hat users
Goal: Define and compare stateful applications and stateless ones, use cases of each, and how the topic relates to AI and containers.
My role: Research stateful and stateless applications, set the goals for the article’s content and write, consulting topic SMEs to ensure clarity, correctness, and completeness. Explain how Red Hat products are the best choice for stateful or stateless applications and how to learn more. Optimize article for search and monitor page performance periodically and adjust as needed to improve.
Impact: Article ranked high for search, bringing new users to the site and directing them to additional Red Hat information and resources.
Audience: General searchers; Red Hat users, developers, and sysadmins
Goal: Explain what Java frameworks are within Java, what Java is generally, library vs. framework vs. API, some examples of popular Java frameworks, and Quarkus: what it is, how it’s effective for various Kubernetes environments, and how to learn more.
My role: Research the topic and competitor offerings, set the goals and order of the article content, and write, consulting SMEs on what should be included and overall clarity and correctness. Optimize the article for search, making sure it ranks high for keywords and overall content. Monitor page performance periodically and adjust as needed to improve.
Impact: Article became one of the top performing pages on RH’s site.
Audience: General searchers, Red Hat users
Goal: Define what a Java runtime environment is, how it works, and why Red Hat Runtimes is a great choice for Java development.
My role: Set the goals and structure of the article. Research JREs and write the article, confirming correctness with SMEs as needed and optimizing for search. Monitor page performance periodically and adjust as needed to improve.
Impact: Solid search performance continued to bring new users to the site and related topic and article pages.
Audience: Developers, general searchers, Red Hat users
Goal: Explain what an image builder is and how it’s used, what a golden image is, and how Red Hat Enterprise Linux comes with its own image builder. Detail what you can do with RHEL’s image builder and why it’s your best option for building your systems.
My role: Establish the goal of the article. Dig into what an image builder is generally and what makes Red Hat Enterprise Linux’s image builder, specifically, a solid choice for developers. Learn and explain the benefits to a user who builds their systems on a RHEL foundation—specifically the Red Hat products they’d then be able to use to achieve their goals. Consult SMEs as needed for questions. Optimize page for search for maximum reach. Monitor page performance periodically and adjust as needed to improve.
Impact: Article ranked well for search consistently, bringing new users to the RH site.
Audience: Developers, general searchers, Red Hat users
Goal: Explain what a software development kit (SDK) is, as well as how and why it’s used, the benefits, and considerations to be made. Establish why Red Hat products and their SDKs are a solid choice for application development.
My role: Learn the tools included in typical SDKs, how they’re used, and what makes Red Hat’s the best. Decide on the goals and structure of the article. Confer with SMEs on what to include, as well as the article’s clarity and correctness. Optimize the article’s structure and optimize keywords and content for search. Monitor page performance periodically and adjust as needed to improve.
Impact: Article ranked high for search, bringing new users to the site and directing them to additional Red Hat information and resources.
Audience: General searchers, Red Hat users, developers
Goal: Explain container orchestration, its benefits, and its use cases. Talk about container orchestration tools and how they work, and explain Red Hat has the best tools and expertise available to the user for container orchestration.
My role: Research container orchestration, the tools used for it, and the benefits of it. Establish the goals of the article, the order of the article structure, and work with SMEs to fully understand the topic and explain the advantages of using Red Hat products and services to manage containers across use cases and platforms. Optimize the article page for search and monitor performance to ensure it continues to rank high.
Impact: Article performed well in keyword search, generating new traffic to the RH site and related RH pages.
Audience: General searchers, Red Hat users, developers
Goal: Explain the concept of edge computing technology, what its advantages, use cases, and components are. Expand into cloud computing, IoT, and fog computing, and explain the challenges edge computing presents. Lay out how Red Hat can help with edge computing and why it provides a solid foundation for your edge computing exploration.
My role: Research edge computing, decide the structure and goals of the article, and write, consulting SMEs as needed to answer questions and determine sub-topics to be touched on. Optimize page for search and monitor performance periodically.
Impact: Article ranked high for search, bringing new users to the site and directing them to additional Red Hat information and resources.
Audience: Developers, sysadmins, general searchers, Red Hat users
Goal: Explain IT migration generally and the different types of migration projects and their challenges, specifically. Establish how Red Hat Ansible Automation Platform makes repetitive tasks in a migration smoother and faster, as well as the tools available with a subscription.
My role: Research IT migration as a topic, as well as each type of migration. Establish the goals and order of the article and write thoroughly but as concisely as possible, working with SMEs to establish clarity and correctness. Optimize the page for search and monitor performance periodically.
Impact: Article consistently ranked high in performance, with metrics showing high readability and engagement.
Audience: Developers, sysadmins, general search, Red Hat users
Goal: Explain the concept of multitenancy, its relation to cloud computing, and its use cases. Expound on its benefits, but also explain why single-tenancy may be preferable in some instances. Describe how multitenancy works with Linux and Kubernetes and how Red Hat can help.
My role: Research the overall topic, general use cases, and Red Hat integration. Establish the goals and order of the article content and write, making the content as easy to read and understand as possible. Consult SMEs to establish validity and effectiveness. Optimize the article for keyword search and check page performance occasionally to maintain high ranking in search results to maximize audience reached.
Impact: Metrics showed article generated new traffic to RH’s site and increased KPIs of related pages.
Audience: General searchers
Goal: Define the Linux kernel and its role within the Linux operating system in clear, approachable language. Establish how years of experience and expertise make Red Hat Enterprise Linux the most solid foundation for the reader’s OS goals, and point them to where they can go to learn more.
My role: Establish the article’s goals and write the content as simply and concisely as possible with a relatable tone informs without being condescending. Use in-line links to point readers to helpful resources and point them to how to get started. Optimize page for search.
Impact: Article gained a wide audience and ranked high for engagement and continuation to related pages.